I Can Read

Marketing Executive

Responsibilities:

Develop and implement a comprehensive marketing plan for different social media channels (Facebook, Instagram and YouTube). Work with marketing manager to initiate a monthly social media plan for scheduling of post such as a) Consumer driven and engaging content, b) Promotions, c) Events, d) Videos, e) Contests
Strategise, plan and execute social media plan and roll out initiatives to respective social media channels and also centre’s franchisee
Drive strong digital marketing campaigns and prepare analysis to help the team to visualise digital marketing strategies to drive leads for student acquisition.
Maintain, design, build and engage the online community and presence through social media.
Create social media content and develop video clips to suit different social media outlets and opportunities to maintain communication and build fan base.
Coordinate and work with Centre Franchisees to increase leads acquisition via social media.
Create a wide range of thematic marketing contents for our blogs and websites that would attract and convert our target audience.
Managing and updating with new content.
Organise events and roadshows for the Malaysia market and centres. Assist in videography and photography of marketing events when required.
Work with respective teams and the franchise owners to produce artworks/videos.

Requirements:

Candidate should possess at least a Diploma, Advanced/Higher/Graduate Diploma in Marketing / Business
3 years or more relevant experience in Social Media & Online Marketing with proven results and successful track record of at least 2 years
Familiar with using a variety of popular social media and blogging platforms like Facebook, Instagram, WeChat, etcs.
Skills in churning out reports and strong knowledge in analysis
Resourceful and able to handle multiple projects concurrently, ability to multi-task, problem solving ability, adaptable and quick decision making skills
Proficiency with Microsoft Excel, Word, PowerPoint, Outlook, etcs.
Up to date and proficient with industry leading software and technologies (Illustrator, Photoshop, In Design, After Effects)

Compensation and Benefits: