Our Brand Values

Curiosity
Children are naturally curious. We believe in harnessing that curiosity, making reading an adventure, not a chore. Kindling a life-long love of learning that will inspire, delight and reward.

Confidence
There’s a very big world out there. We believe that children need confidence to make it their own. Becoming strong readers will give them that courage. Allowing them to make sense of their lives, and control their own destinies.

Enjoyment
Reading is one of life’s most precious gifts. We encourage a love of reading by making learning joyful. We don’t believe in rote study, or repetitive drills. We open doors to a magical kingdom.

Understanding
True reading demands understanding. We know there’s nothing more vital than being close to our learners. Giving them the support and encouragement to craft words into wings.

The reading course enables students to understand how letters combine to create various sounds and empowers students to take control of their reading progress.

The I Can Read system develops all of the necessary skills that all students need to become fluent, independent readers:
• Vocabulary and sentence structure
• Phonological and phonemic awareness
• Basic phonics
• Visual decoding of words
• Visual blending of letters or clusters of letters

The reading course overcomes the difficulties that new readers face when they learn to read and have to combine letters into blended sounds. It overcomes the problem of knowing how to pronounce words when so many letters and clusters of letters can be associated with more than one sound. Commencing with simpler short-vowel sounds, students progress to learn more complex phoneme combinations, building upon their successes along the way.

To this end, we provide ongoing teacher training and academic support for the duration of our collaboration with all partners. As a result of attending these training sessions, teachers will receive official certification as ICR Reading Specialists.

Training is delivered in the form of live workshops combined with our online training platform. Additional academic support is available as part of I Can Read’s Professional Learning Community, within which you will have direct contact with members of I Can Read’s academic team.

In 2000, the I Can Read brand was founded in Australia following 15 years of research by educational psychologists. Today, in Singapore, we are a leading English enrichment centre, and have expanded to more than 200 centres and school partners in over 15 countries and cities.


By providing the best in-class curriculum relevant to today’s market, which is delivered with consistency, we have celebrated over 300,000 success stories of children who have benefited from our programme.

Join us as we celebrate our successes and share new visions that will shape the next 20 years.